Never Too Late to be Great is about the power of thinking long. Exposing the myth of 'overnight' success, author and motivational speaker Tom Butler-Bowdon shows us that contrary to popular belief, people, companies, products and ideas invariably need a long time to realise their potential.
Highlighting the importance of the 'ten-year rule' as referred to in Malcolm Gladwell's Outliers, which suggests that significant achievements rarely happen without a decade of intense work and practice in any given area, Never Too Late to be Great offers inspiration for the impatient or disheartened to stay the course, and gives reassurance to us all that we have more time than we think to achieve our goals.

What the critics say...

My most cheering read of 2012 so far is Never Too Late To Be Great by Tom Butler-Bowdon. If you haven’t yet started up that dream company or written that book in your head, it’s a hugely encouraging how-to manual ... Inspiring stuff
Brigid MossRed Magazine

Tom Butler Bowdon's Never Too Late to be Great left me uplifted to know that at the age of 45 I am a mere youth in terms of productive years and encouraged by the compelling stories demonstrating that time, patience and courage is the path to making a lasting, worthwhile contribution
Jim lawless, Author of Taming Tigers

This classic motivational book sets out to explode the myth of overnight success ... full of inspiration
NHS Choices

Super inspirational...we are never too old to start something new no matter what our age...Tom Butler-Bowdon has provided the antidote to quick-fix life solutions.
Carole Ann RiceDaily Express